The Challenge
Purchasing a property is an exciting and emotional experience. However, without professional guidance, home buyers often end up wasting their time viewing properties that don't match their needs. The goal of this project was to create a responsive web app that provided users with the expertise and information they needed to search for properties efficiently.
Role
LEAD UI DESIGNER
Wireframing & Prototyping
Develop Design Document
Visual Design
PROJECT TOOLS
Sketch
Invision
Pencil & Paper
Research & Define the Problem
Understanding the Problem
Shopping for a property can be complicated and while there is plenty of information online it can often be overwhelming and unhelpful. Buyers struggle to get started without the help of a professional often don't have access to reliable, uncomplicated information about potential property investments. Finding information about neighbourhoods and other comprehensive information about a property is often time consuming and unreliable.
"We need to build an app for new property buyers that allows them to quickly and easily collect information about investment properties relevant to their needs."
Developing a User Persona
For the Property Pro project I focused on one main user group. My target audience was specifically new, small investment property buyers who needed more guidance through the real estate process and were looking for customized and more detailed information about potential real estate opportunities. Experienced property buyers are more likely to have a go-to agent who can offer customized insights. They have been through the process and often have a better idea of what to look for.
Defining the Project Scope
With a better understanding of our user I fleshed out the vital features the app would need to be successful. Using the information our users provided about their needs and goals I came up with the scope of the app.
Sign in, create user profile, and input property criteria
Search and filter available properties
Access comprehensive information about a given property (e.g., specs, value, previous sales, location, 360° visuals, etc.) and its neighborhood
Bookmark a property listing
Property recommendations feature
Ability to contact real estate professional when wanting to move forward with a property (i.e., guided viewing, ready to invest)
Ideate & Design
User Stories & Wireframes
Based on the information I collected from potential users and the required features defined in the project scope, I was able to put together six different user stories to help me frame our user's journey through the app. Using the user stories, I wireframed some solutions for what the app could look like.
As a user, I want to create a profile containing all my property criteria, so that I am recommended results most relevant to me.
As a user, I want to be able to search and filter properties, so that I can find good matches based on my needs.
As a user, I want to be able to contact the right people if I'm interested in viewing a property, so that I can refine my options.
Design Documentation
In order to create and maintain a cohesive design, I put together a design document. The design document goes into detail about how elements, icons, illustrations, imagery, fonts, and colours should be used throughout the Property Pro website.
Laying out items like UI Elements in detail helps to preserve the look and feel of the Property Pro app across all mediums.

This design document serves as a reference for any designer or stakeholder making changes to an existing design or creating new designs and assets on behalf of Property Pro. You can find a link to the full design document here: Property Pro Design Document.
Solution
The Final Product
Property Pro is a completely customized property search experience that allows property buyers complete control over their real-estate journey without requiring the support of an agent. The easy-to-use and personalized app is the best tool for all of your property needs!
Personalized Profile
Property buyers are able to create a personalized profile to help them search for and manage relevant listings.
Advanced Search
Advanced search features allow Property Pro customers to find the most relevant listings without wasting any of their valuable time. Listings provide detailed information about each property to help buyers make the best decision.
Book & Share Feature
Property buyers can share a listing, book a viewing, and contact a listing agent directly from the app, streamlining the search process.